Thursday, December 9, 2010

Honda Jumps into the Small car segment!

Honda revealed the Brio prototype at the Thailand International Motor Show earlier this week. Conceived as a commuter vehicle for use in urban areas, the new Brio follows the New Small concept the Japanese automaker unveiled at Auto Expo 2010 in New Delhi.




Slated to be introduced in Thailand and India next year, the Brio aims to further Honda's "man maximum, machine minimum" concept. Measuring in at 3610mm long, 1680mm high and 1475 mm wide, the car's compact exterior dimensions are paired with an efficiently packaged interior to ensure sufficient cabin space.
Honda will develop unique versions for Thailand and India to reflect different customer needs in those markets. The company has also said it will leverage the resources it has cultivated through its motorcycle business and utilize local sourcing of parts and materials such as sheet steel.
The first Brio models will be launched in Thailand in March 2011.

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